Building Legends
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Major Television Appearances, Movies and Rock Opera (1991-Present) 
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2008;Robbie "Kaptain" Knievel jumped 24 delivery trucks Saturday night at Kings Island amusement park. He said the jump would be at least 220 feet, which would be a new world record. Knievel said he'd be going 95 mph when he makes the jump, which began from a tall ramp at the north end of the run. Kings Island already is in the history books for another Knievel stunt. More than half of the country's turned-on TVs watched Evel Knievel jump 115 feet during his 1975 stunt here. Kaptain Robbie Knieve's Kings Island Jump.
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2008;FORT WORTH - Daredevil Robbie Knievel, son of the late Evel Knievel, got the crowd going before the race, by clearing 21 Hummers on a motorcycle against a stiff wind that stood the track's flags straight out. Knievel gripped the throttle and pointed his speeding bike toward the ramp on the track's frontstretch. It launched him high above the SUVs, and he hung there a moment - buffeted by gusts as fireworks and flames shot up around him - before landing with a little bounce and plenty of room to spare. Kaptain Robbie's Knievel's Fort-Worth Texas Jump.
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2007; Evel Knievel: The Rock Opera premiered on September 28th at the Bootleg Theatre in Los Angeles and has received rave reviews. Jeff Bek of Los Angeles spent the last several years putting together a rock opera in the spirit of Jesus Christ Superstar, Hair and Tommy to honor Knievel's life. Website featuring information on the cast and other production information at: Evel Knievel Rock Opera
2007; eBay commercial. Featuring a "fox hunt" for a vintage Evel Knievel lunchbox, this television commercial advertises the new "it's better when you win it/shop victoriously" slogans of the on-line auction giant. 2007; The Hour of Power, Rev. Dr. Robert H. Schuller of the Crystal Cathedral Ministries, one of the world's largest Christian organizations, hosted Knievel as a guest on his television show viewed by millions worldwide. In a follow-up interview, Schuller said Knievel was "one of the 10 most impressive people" he's ever met in his lifetime. The episode will be aired on April 22, 2007; guest interview/appearance. 2006; True Grit: Evel Knievel, Country Music Channel; series biography special. 2006; David Blaine; Drowned Alive; CBS special; guest interview/appearance 2006; Mike Metzger: Caesars Palace 40th Anniversary fountains jump, ESPN; anniversary stunt special with footage/coverage of Knievel's 1967 attempt. 2006; Kanye West, "Touch the Sky," Roc-A-Fella Records in association with Radical Records; hit music video featuring character "Evel Knayevel" and Knievel clips from 1974 Snake River Canyon jump. 2005; Absolute Evel, History Channel; biography special. 2005; Knievel's Wild Ride, A&E; reality television series featuring Evel's son, Robbie; several guest appearances. 2004; Evel Knievel, Tuner Network Television; television mini-series special. 2004; E! True Hollywood Story: Evel Knievel, Entertainment!; biography special. 2004; Jimmy Kimmel Live, ABC: guest appearance. 2004; Pride Mobility Products; celebrity spokesperson 2003; Dr. Pepper; "Medieval Knievel" character commercial. 2002; Great Rides: Evel Knievel, CTV Travel; tour of Butte and the first Evel Week 2001; ESPN Sports Century with Frank Gifford, ESPN; millennium special. 2001; Wide World of Sports 40th Anniversary Special, ABC; anniversary special. 2000; Touch of Evel, BBC; biography special. 1999; Pepper Ann; Disney cartoon; episode "Beyond Good and Evil;" voice lending for his character 1998; Hell on Wheels, A&E; biography special. 1997; Late Night with Conan O'Brien, NBC; guest appearance. 1996; Little Caesars Pizza; commercial featuring Knievel as main character. 1995; The Stimulator; celebrity endorser. 1991; Choice Hotels; commercial featuring Knievel as main character.
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Notable Major Magazine and Newspaper Articles (1999-Present)
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USA Today, January 3, 2007, "Long-retired Knievel frail, feisty, still cheating death," a feature story written by John Saranceno appeared on the front page of USA Today, a newspaper with a circulation of 5.2 million. Coincidentally, the story appeared beneath the headline announcing former President Gerald Ford's death. Knievel's Snake River Canyon jump was trumped as the headline story in the national newspapers on September 9th, 1974 by Ford's pardoning of Nixon for his involvement in Watergate.
Motor Trend Classic, Sept/Oct 2006, Citizen Evel was the title of the regular Retro Fire column appearing in the popular magazine aimed at classic car enthusiasts. Motor Trend Classic is owned by Primedia, a publications corporation with annual revenues that average a half a billion dollars. Maxim, August 2005, "Be a Man, Dammit." Maxim, a magazine currently with one of the top male readerships worldwide, feature Knievel, along with Merle Haggard, G. Gordon Liddy, Jack La Lanne and R. Lee Ermey in an "American Legends" panel discussion on what makes a man a man. Golf Digest, August 2005, "My Shot: Evel Knievel." A collection of Knievel's stories from a life on the links was featured in this popular column in the world's leading golf magazine (by Guy Yocom). Golf Digest is the world's most popular golf publication, reaching 1.6 million readers. The Wave, December 2005, "Ten Best and Worst Celebrities of All Time." The Wave, a popular entertainment magazine published in the Silicon Valley (San Jose recently ranked among the nation's top 10 most populated cities) ranked Knievel as the second best celebrity of all-time (behind Charlie Chaplain) and at the same time, ranked him as the worst celebrity of all time. The Wave reports a monthly readership of 710,000 with a demographic age range of 18 to 55. Sports Illustrated, December 1999, "50 Greatest Sports Figures." In its anniversary year, SI listed the 50 greatest sports figures state by state. Knievel was the feature photo and cutline for Montana, where he was ranked No. 14 for his death-defying stunts, most notably his failed leap of the Snake River Canyon.
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